Brief TV advert analysis

From the avert it is possible to as that the primary audience, regarding demographics, is possibly men aged 30-50. This is because the actors, AKA Robert de Niro, have been in films that are mostly to have been watched by a male audience. The advert is also fairly action based, further suggesting a Male target. Income wise, it may have been directed at the middle class, or even the upper class since the characters in the advert all seem to be powerful. Pyschographically, this advert may have been directed at mainstreamers, since Warburtons is a well-known brand, or even succeeders, since Warburtons is a successful brand. One psychographic might be the idea that it is intended for people who already like bagels, as the advert suggests it is the best bagel by comparison, rather than talking about what the bagel is or more simple factors. For the secondary audience: A suggestion for the demographics could be women, as Robert de Niro is likely to be known to some women, and it seems to be directed towards the British and American audiences, as many other ethnicities don’t eat the amount of bread that they do. It could also be suggested that it is aimed at C1 and C2, or the white collar and blue-collar workers, as the price is low, and the advert shows several supermarkets where those people are likely to work in. Pyschographically, this product might be aimed at the explorers, who have never tried a bagel before.