List of References:
https://www.bbc.co.uk/bitesize/guides/z3k9nbk/revision/2
https://www.thehartford.com/business-insurance/strategy/market-research/primary-second-research
https://sapioresearch.com/tutorials/audience-understanding-research
https://prezi.com/fxnbhq0vzalf/what-is-production-research/
Primary Research:Primary research is research you conduct yourself (or hire someone to do for you.) It involves going directly to a source – usually customers and prospective customers in your target market – to ask questions and gather information.
I took that to mean that Primary Research is research on a particular topic, gathered specifically by you. It means the research hasn’t been involoved with previous research, because it has been gathered from the source.
Example, Going to a football match and questioning the people there as to why they went because you want to create a football simulation.
Secondary Research:
Secondary research is a type of research that has already been compiled, gathered, organized and published by others. It includes reports and studies by government agencies, trade associations or other businesses in your industry. For small businesses with limited budgets, most research is typically secondary, because it can be obtained faster and more affordably than primary research.
If Primary Research is directly gathered, Secondary Research is the opposite. It can involve plagiarism laws, as you are essentially borrowing other people’s primary research.
Example, my usage of websites when gathering the data used to understand these definitions.
Quantative Research:
Quantitative research is research measured in numbers and usually obtained through questionnaires
This means that Quantitative Data is always measured in facts and figures with units. It is useful because these offer comparisons with other data measured in this form.
Example:
Qualitative Research:
This means that Qualitative Data is words rather than numbers. They are generally immeasurable things, like thoughts, feelings and so do not have units.
Example: An interview conducted with several people on how they felt at a concert.
Audience Research:
Audience Research is essentially any research conducted on a specific sample (i.e. the audience!) in order to find out about their attitudes, behaviours and habits - i.e. to understand them. The sample can be made up of any group of interest – whether this is nationally representative, or focused on a particular age, gender, region, ethnicity etc. The definition of ‘audience’ is important, but changeable.
I took this to mean that Audience Research is essentially research into the lifestyles of the people you want to target your product at. This data would then be used to further the products likeability to the audience.
Example: Reading the blog of a pregnant women in order to create an advert for a maternal pillow.
Production Research: (unable to copy and paste from Prezi)
I took Production Research to mean the research done into the actual technicalities of the production and all of its costs.
Example: Learning how much it would cost to film in a specific location.
